Luis F. Samper, Chief Communications and Marketing Officer, Colombian Coffee Growers Federation (FNC) ( Finance and Sustainability Colloquium )
Details
He is currently the Manager of Communications and Marketing Federation, he is also responsible for the development and implementation of brand strategy associated with Colombian coffee, design and implementation of appellations of origin associated with the Café de Colombia and Assurance intellectual property associated with technological innovation strategy of the Federation. Additionally, he has been President of the World Organization of Geographical, OriGIn indications. He is coauthor of the book "Juan Valdez, the Strategy behind the Brand".
Where
B05 Sage Hall
Sage Hall, 114 Feeney Way, Ithaca, NY 14853, United States