SID-Washington Chapter Event: The Fortune at the Bottom of the Pyramid Turns 10: What have We Learned?
CK Prahalad's highly influential 2004 book, The Fortune at the Bottom of the Pyramid, challenged businesses to "do well and do good." Through innovation and a low price/high volume sales strategy, Prahalad argued that businesses could not only serve the world's poorest four billion, but serve them profitably. The idea had widespread appeal in both business and international development circles and contributed to a surge in public-private partnerships.
After a decade of experience attempting to put Prahalad's vision into practice, what have we learned? Please join us for a discussion of this important topic on June 26th 2014.
- Ruth Berg, Vice President, Center for Private Markets, Futures Group and GRM International and SID-W Board Member
- Ricardo Michel, Director of the Center for Transformational Partnerships in the U.S. Global Development Lab at USAID
- Erik Simanis, Managing Director of Market Creation Strategies at the Center for Sustainable Global Enterprise at Cornell University's Johnson School of Management