Johnson at Cornell University | Groups
SID-Washington Chapter Event: The Fortune at the Bottom of the Pyramid Turns 10: What have We Learned?
Thursday, June 26, 2014
9:00am – 11:00am EST
National Press Club 529 14th St. NW 13th Floor, Holeman Lounge Washington, DC
Event Details

CK Prahalad's highly influential 2004 book, The Fortune at the Bottom of the Pyramid, challenged businesses to "do well and do good." Through innovation and a low price/high volume sales strategy, Prahalad argued that businesses could not only serve the world's poorest four billion, but serve them profitably. The idea had widespread appeal in both business and international development circles and contributed to a surge in public-private partnerships.
 
After a decade of experience attempting to put Prahalad's vision into practice, what have we learned? Please join us for a discussion of this important topic on June 26th 2014.  
 
 
Moderator:
 

  • Ruth Berg, Vice President, Center for Private Markets, Futures Group and GRM International and SID-W Board Member

  Speakers:
 

  • Ricardo Michel, Director of the Center for Transformational Partnerships in the U.S.  Global Development Lab at USAID
  •  Erik Simanis, Managing Director of Market Creation Strategies at the Center for Sustainable Global Enterprise at Cornell University's Johnson School of Management

  
RSVP: https://wdcsid.memberclicks.net/index.php?option=com_mc&view=mc&mcid=form_168682

Where & When

National Press Club 529 14th St. NW 13th Floor, Holeman Lounge Washington, DC

Thursday, June 26, 2014, 9:00am – 11:00am

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Hosted By
Center for Sustainable Global Enterprise (CSGE)

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