Johnson at Cornell University | Groups
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Professional Opportunities

The association works closely with the Career Management Center to assist with marketing recruiting and interview preparation. In 2015, 100% of marketing association members received offers for summer internships. Many marketing recruiting events are exclusive to MA members, such as company-hosted breakfasts and lunches, store checks with brand mangers, office hours with recruiters and career panel discussions with alumni.

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Immersion Learning

The Johnson Marketing Immersion Learning Program is designed to give every Johnson Marketer hands-on experience with a leading US company. The semester-long consulting project gives students the chance to solve a marketing problem before they begin their internships, giving them a significant competitive advantage among their peers. By generating consumer insights and testing hypotheses with marketing research, teams have the opportunity to make and defend recommendations that will have a real-world impact on the business bottom line.

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Relationship Building

MA members are among the most active students on campus. Members eagerly compete in national case competitions judged by top recruiting companies. Several on-site company visits are coordinated to further solidify recruiter relationships before interview season begins. We host an on-campus Super Bowl Ad Review to discuss the MVP’s and underdogs of advertising. Executive Coaching is an exclusive opportunity for members to meet with 20+ marketing executives to discuss topics of your choice. There’s never a shortage of MA events!

Welcome!

The Johnson Marketing Association is dedicated to driving a competitive advantage for Johnson students seeking a career as a marketing leader. The Marketing Association works closely with the Strategic Marketing Immersion and the Career Management Center to provide students with the tools to be successful in their marketing careers.