Nielsen Workshop MSP

Nielsen Workshop MSP
May 6th, 2017
9am-12pm EST
Sage Hall B08
0.10 Credits (Sat-Unsat)

Join Kurt Jetta, a leading expert in the retail and consumer analytics industry for a workshop focused on Nielsen data metric insights. The workshop will focus on common industry topics such as distribution, pricing, promotional lift and baseline and incremental share. Students will also work in small groups using real data sets to shape insights and actionable recommendations as if they were managers. This workshop is strongly recommended for students focused in brand and product management and can also be useful for students interested in general management and consulting. Students are encouraged to bring PCs. A light breakfast will be provided.

Kurt Jetta Bio: http://www.tabsanalytics.com/team-members/dr-kurt-jetta/

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Co-hosted with: Corporate & Strategic Management Club (OWNER), MBA Career Management Center (CMC), Managerial Skills Program (MSP), MBAI, MBAII, One-Year MBA Program

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