International Orientation

FACULTY-LED DISCUSSION AND CASE PRACTICE
Professor Vrinda Kadiyali
Professor Kadiyali's research is on firms' competitive strategies. She uses econometric models of game theory to study how firms compete with their rivals and their channel partners. She has published in leading marketing and economics journals like Marketing Science, Management Science, Rand Journal of Economics, and Journal of Econometrics. She is also on the editorial board of Management Science, Journal of Marketing Research, and Quantitative Marketing and Economics, and has refereed for several journals and entities, including National Science Foundation and the American Marketing Association. Kadiyali teaches Johnson’s Strategy Core. Previously, she taught courses on Internet marketing, channels of distribution, marketing models, as well as several PhD courses.