SMI Company Trek

Immersion Trek

The Immersion Trek is an educational trip organized by the Strategic Marketing Immersion. This 3-day trek to the New York City area is designed to help inform future marketing, product and brand managers about the various roles and organizations that with which they will engage throughout their careers. Each year, the trek visits advertising agencies, public relations firms, CPGs, marketing consulting firms, media agencies and design firms to learn about the crucial roles those companies play in the marketing mix.