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Lewis Lin's PM/Tech Marketing Interview Workshop

by High Tech Club (HTC)

Professional Career Page Events

Fri, 20 Oct 2017

12:00 PM – 3:00 PM

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Description

This three hour workshop will focus on how to answer difficult PM and PMM interview questions such as product design, analytical, strategy, marketing, and technical interview questions. In addition to a lecture-discussion on concepts and frameworks, 50% of this workshop will be interactive, to help students apply and learn concepts introduced in class.

Topics covered will include:
• Product design questions
• Tech-focused analytical questions, including estimations and lifetime value analysis
• Strategy questions
• Product marketing questions, including developing marketing plans and customer segmentation
• Technical questions

The workshop will also include an introduction to the PM and PMM roles, key differences between the two, and how the role varies at top tech firms such as Google, Microsoft, Amazon, and Facebook.

This workshop has been presented at many world-class business schools including:
• Stanford Graduate School of Business
• University of California Berkeley Haas
• Columbia Business School
• Cornell University’s Johnson Graduate School of Management

Participants have found this workshop to be very valuable and effective in securing their dream PM and PMM jobs. And yes, many participants have found the exercises to be fun and entertaining!

TAKEAWAYS
• Understanding of PM and PMM roles, including key responsibilities
• Applying a product design framework at the interview
• Exercising skills needed to answer analytical questions
• Tackling marketing questions including marketing plans and critiquing ads
• Learning a simple approach to answering any strategy interview question
• Approaching technical interview questions

Partially Funded by GPSAFC

Where

Private Location (log on to display)

Private Location (log on to display)

Hosted By

High Tech Club (HTC)
Co-hosted with: High Tech Club (HTC) (OWNER), MBAI, MBAII, One-Year MBA Program

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