Cornell Friends and Family Neighborhood Gathering and film screening

by Smith Family Business Initiative

Community Cornell Events Calendar

Thu, 07 Dec 2017

5:30 PM – 9:00 PM

Add to Calendar

Cornell Johnson NYC Space on West 57th, Room 201

45 West 57th Street, New York, NY, United States

View Map




Join the Smith Family Business network along with the Friends of Cornell Jewish Studies Program for a neighborhood gathering and film screening of "Streit's: Matzos and the American Dream."

The welcome reception and gathering will begin at 5:30 and feature authentic egg creams, seltzer, pickles and smoked fish, as well as great networking with other business owners and family members.

The movie screening begins at 7:00 p.m. Named “Best Documentary” at the Rockland International Jewish Film Festival in 2015, Streit’s: Matzo and the American Dream is the story of the last family-owned matzo bakery in America during its final year in New York City. For five generations, the iconic Jewish institution baked matzos inside four unassuming tenement buildings on New York's Lower East Side.

This enchanting film will screen on Thursday, December 7 at 7:00 pm in NYC, co-sponsored by Smith Family Business Initiative and Cornell Jewish Studies. A discussion will follow with director Michael Levine, who was interviewed extensively for the documentary. Registration is required and the public is invited to attend.

“Longtime Lower East Siders like myself will never forget the smell of matzo baking at the corner of Rivington and Suffolk—or the generous way the workers would hand a Moonstrip to passersby, as we peered in to watch the Rube Goldberg machinery do its magic,” says Jonathan Boyarin, director of Jewish studies at Cornell. “It’s great that Michael Levine captured this on film, and we’re thrilled to bring it to Ithaca.”

Levine, who has family roots on the Lower East Side, says. “I believe that, now more than ever, it is essential that this story be told, not only to preserve the history and legacy of the factory, the Streit family, and the workers there, but to draw attention to difficult choices facing family-owned businesses nationwide.” In addition to directing the film, Levine serves as the film’s cinematographer and editor.

A New York-based filmmaker and the founder of Rivington Pictures, Levine has directed, produced, filmed, and edited content for Showtime Networks, A&E Networks, The History Channel, HGTV, and a number of award-winning independent filmmakers. His first feature-length documentary, “Losing Ground,” screened at the U.S. Library of Congress and numerous other venues, and was featured at length in The New York Times.

For more information on the movie, please visit: http://matzofilm.com/

Come for one event, or stay for both!

Share with friends


Cornell Johnson NYC Space on West 57th, Room 201

45 West 57th Street, New York, NY, United States

Hosted By

Smith Family Business Initiative
Co-hosted with: Media, Entertainment & Sports Club, Jewish Business Association (JBA), Alumni Affairs & Development (AA&D), MBAI, MBAII, Family Business Club, Cornell Tech MBA Program, EMBA Metro NY First-Year, EMBA Metro NY Second-Year

Contact the organizers