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A (virtual) Taste of Family Business with Junior’s Cheesecake Event Logo

A (virtual) Taste of Family Business with Junior's Cheesecake

by Smith Family Business Initiative


Thu, 29 Oct 2020

6:00 PM – 7:00 PM EDT (GMT-4)

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The (virtual) Taste of Family Business with Junior's Cheesecake is part of the 2020 Families in Business Conference. 
Student registration for the conference is FREE.

The Smith Family Business Initiative is proud to offer our (Virtual) Taste of Family Business series. Join us monthly as we enjoy a real-time experience featuring a family business and their product, be it wine, beverage, or food. These events provide special access to each family, business, their story, and wares.

Alan Rosen '91 is the third generation of the Rosen family to lead the venerable New York City brand.  Founded by Harry Rosen in 1950, Junior’s has been famous for great food, great fun, great service, and, of course, the best cheesecake. The original location in Brooklyn on Flatbush Avenue is still thriving. The current pandemic has caused major changes in how Junior’s operates, and Alan will share the family business story and challenges up until now and many still to come. Participants are invited to sample some of “the world’s most fabulous cheesecake” together with Alan and fellow conference attendees by ordering direct from Junior’s Cheesecake prior to the tasting.

Questions? Please don’t hesitate to reach out to Hannah Barends for assistance at

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Alan Rosen '91


Junior's Cheesecake

After graduating from Cornell University’s School of Hotel Administration (SHA) in 1991, Rosen spent three years working at other industry restaurants before returning to Junior’s. He started off at Junior’s as the director of marketing, with a goal of growing and expanding the business beyond the original Brooklyn location.

And grown it has. Co­-owner with his brother, Kevin, Rosen celebrated Junior’s 50th anniversary in May 2000 by opening a second location in Manhattan’s world-famous Grand Central Terminal. In 2006, Rosen brought the restaurant to a hugely successful Broadway debut as he opened a new location in the heart of Times Square. Two years later, in 2008, he opened a restaurant in the Foxwoods Tower in Foxwoods Resort & Casino. Junior’s also has operations in Barclays Center in Downtown Brooklyn. Most recently, Rosen expanded Junior’s baking operations to a 103,000-square-foot baking facility in Burlington, New Jersey.

In addition, Rosen has grown the Junior’s brand internationally. Junior’s cheesecake is sold in Japan, France, and South Korea, where two licensed retail outlets recently opened.Today, Rosen oversees the restaurants, retail bakeries, wholesale, and mail-order operations, which generate over $65 million in sales annually. Junior’s serves over 5,000 customers daily and sells approximately 20,000 cheesecakes every week.

As the public face of Junior’s, Rosen appears on QVC 50 times every year and has also appeared on numerous national television shows, including ABC’s Good Morning AmericaThe Chew, NBC’s Today, Food Network’s Throwdown with Bobby Flay, and Emeril Live. He is the co-author of three books, including the best-selling Junior’s Cheesecake Cookbook: 50 To-Die-For Recipes for New York-Style Cheesecake (The Taunton Press, 2007), Junior’s Dessert Cookbook: 75 Recipes for Cheesecakes, Pies, Cookies, Cakes and More (The Taunton Press, 2011), and Junior’s Home Cooking: Over 100 Recipes for Classic Comfort Food (The Taunton Press, 2013).

Rosen is on the board of Fulton Mall Improvements Association as part of the Downtown Brooklyn Partnership.

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