Rob Michalak: Ben & Jerry's Global Director of Social Mission

The SGE Club is sponsoring a talk with Rob Michalak, Global Director of Social Mission at Ben & Jerry's.

Rob is the lead advocate at Ben & Jerry's to keep Ben & Jerry's Social Mission in balance with the company's Product Mission and Economic Mission. Ben & Jerry's Social Mission looks to achieve innovative ways that the business can use its many resources to create positive social change in the world and make progress on the company's sustainable corporate concept of "linked prosperity," whereby as the company prospers, its stakeholders prosper too.

Rob has been with Ben & Jerry's twice. His first role at the company was as its PR Czar from 1989-1998. He came back to the company to serve as its Social Mission Director starting in 2006. Before that, and in between his Ben & Jerry's days, Rob worked in broadcast media holding a variety of jobs in news, public affairs and independent productions.

Sustainable Global Enterprise (SGE) | Website | View More Events
Co-hosted with: MBAI, MBAII

Contact the organizers