Luis F. Samper, Chief Communications and Marketing Officer, Colombian Coffee Growers Federation (FNC) ( Finance and Sustainability Colloquium )

Luis Fernando Samper began his career in 1987 in the coffee industry in the commercial area of the National Federation of Coffee Growers of Colombia (FNC), one of the world's largest rural NGOs based in Bogotá. He was subsequently assigned responsibilities associated with issues of logistics and transportation of coffee, based in the Netherlands and the United States. In 1997, he joined Colombian Coffee Federation Inc. (CCF), the US subsidiary of the National Federation of Coffee Growers of Colombia, where he worked for five years overseeing the areas of marketing, sales and advertising of Colombian coffee in North America. As President of CCF, was also a member of the committees of market research for the National Coffee Association and the Coffee Association of Canada.
He is currently the Manager of Communications and Marketing Federation, he is also responsible for the development and implementation of brand strategy associated with Colombian coffee, design and implementation of appellations of origin associated with the Café de Colombia and Assurance intellectual property associated with technological innovation strategy of the Federation. Additionally, he has been President of the World Organization of Geographical, OriGIn indications. He is coauthor of the book "Juan Valdez, the Strategy behind the Brand".

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