E@C Celebration Panels organized by the Center for Sustainable Global Enterprise: The Number Side of Social Enterprise: Profitably Selling Mass Markets in Frontier Economies

Sponsored by the Center for Sustainable Global Enterprise: "The Numbers Side of Social Enterprise: Profitably Selling to Mass Markets in Frontier Economies"

Presenter: Erik Simanis, PhD '10, Head Frontier Markets Initiative, Cornell University
Moderator: Monica Touesnard, Associate Director, Center for Sustainable Global Enterprise, Cornell University
Description
Erik will walk through a four-step, bottom-up financial modeling approach that factors in the unique business challenges of low-income markets. The model is the basis of Erik's popular MOOC, "Financial Sustainability: The Numbers Side of Social Enterprise" conducted in partnership with Acumen Fund, the NYC-based impact investing organization.

Bio
Erik Simanis focuses on advancing innovation and business development strategies for commercializing new product categories, particularly in emerging markets. Erik has led and consulted to new business ventures in India, Africa, Mexico, the former Soviet Union, and the U.S., and has held management positions in the wood products and transportation industries. His recent work is published in the Harvard Business Review, The Wall Street Journal, Sloan Management Review, and the journal Innovations.

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