Storytelling for Business | 0.1 LSP Credit

Storytelling for Business

 
Storytelling often gets a bad rap in the business world. It sounds like creative writing, like bedtime stories, like something very far from the third quarter reports, consulting recommendations and financial analyses that make up so much of our lives. But substitute “specificity" for "story telling" and we can get closer to the power of a narrative. By using some ancient rhetorical techniques, personal memories, and a belief that what you’re saying is worth hearing, we can reveal a new way of shaping business communication.

Participants will come to the workshop having read several handouts distributed in advance, with a three-minute presentation to share, either a self-introduction or a business report, whichever is most relevant. We’ll rework the presentation for different audiences and find the hidden narrative if it isn’t obvious, and have another chance to present to either the same or different audiences.

The goal is to expand our comfort zones, rather than adopting an approach that is totally foreign. We will learn how to reframe what we present in ways that will reach different audiences, and move them to act.

Workshop attendees will learn how to:

• Escape the trap of being tied to PowerPoint
• Engage audiences and gain emotional buy-in
• Use day-to-day experiences to make and reinforce points in meetings and presentations

About the Instructor

 Barbara Mink has taught Oral and Written Communication for MBAs at Cornell University's Johnson Graduate School of Management since 1986, was a visiting professor at ESCP-Europe in Paris for 15 years, and taught leadership communication for executives at AVT Copenhagen from 2012-2016. She currently serves as Faculty Lead of the Communications Team at JGSM/JCB and as advisor to the Public Speaking group and Women's Management Council. A Summa cum Laude graduate of SUNY Buffalo, she moved to Ithaca, New York in 1976 to pursue a PhD in Comparative Literature, was a freelance actor in television and radio commercials, News Director of a radio station, and earned an MA degree in History from Cornell University in 1986. In 1989 Mink was elected to the Tompkins County Legislature and served for 12 years, five of which as Chair. In 2001, she founded the Light in Winter Festival of Science and Art and ran it as Executive and Artistic Director for eight years. "The Festival's success was based on academics and scientists' ability to tell a story and make difficult concepts come alive."

Graduation Credit
All Johnson students are eligible to use up to 1.5 credit hours from Leadership Skills Program and/or Managerial Skills Program credits toward the MBA degree credit-hour requirements. 
This LSP workshop is worth 0.1 LSP credits, and will build your skills in the the following 4Cs: 

• Creativity/Innovation
• Critical Thinking & Decision Making
• Influence/Negotiation
• Integrity
• Perspective Taking
• Courageous Conversations

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Co-hosted with: MBAI, MBAII, Johnson Cornell Tech MBA Program, One-Year MBA Program, Cornell-Tsinghua MBA Program, MPS in Management - Accounting Specialization, MPS in Management, EMBA Metro, EMBA Healthcare, EMBA Americas