The Marketing Association works closely with the Career Management Center to drive students' success in marketing recruiting and interview preparation. Last year, 100% of Marketing Association members received offers for summer internships. Certain marketing recruiting events are exclusive to MA members, such as company-hosted breakfasts, store checks with brand mangers, office hours with recruiters and career panel discussions with alumni.
Johnson's Strategic Product and Marketing Immersion is designed to provide every Johnson marketer with hands-on experience with a leading US company. The semester-long consulting project gives students the chance to solve a marketing problem before they begin their internships, giving them a significant competitive advantage among their peers. By generating consumer insights and testing hypotheses with marketing research, teams have the opportunity to make and defend recommendations that will have a real-world impact on a business's strategy and bottom line.
MA members are among the most active students on campus. From the Battle of the Brands marketing competition each fall, to the Marketing Executive Coaching Program featuring mentoring sessions with 60+ executives from across the country, there is never a shortage of amazing opportunities for MA members!
Johnson's Marketing Association is dedicated to driving a competitive advantage for Johnson students seeking careers as marketing leaders. The Marketing Association works closely with the Strategic Product & Marketing Immersion and the Career Management Center to provide students with the tools to be successful in their marketing recruitment and careers.
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