The association works closely with the Career Management Center to assist with marketing recruiting and interview preparation. In 2015, 100% of marketing association members received offers for summer internships. Many marketing recruiting events are exclusive to MA members, such as company-hosted breakfasts and lunches, store checks with brand mangers, office hours with recruiters and career panel discussions with alumni.
The Johnson Marketing Immersion Learning Program is designed to give every Johnson Marketer hands-on experience with a leading US company. The semester-long consulting project gives students the chance to solve a marketing problem before they begin their internships, giving them a significant competitive advantage among their peers. By generating consumer insights and testing hypotheses with marketing research, teams have the opportunity to make and defend recommendations that will have a real-world impact on the business bottom line.
MA members are among the most active students on campus. Members eagerly compete in national case competitions judged by top recruiting companies. Several on-site company visits are coordinated to further solidify recruiter relationships before interview season begins. We host an on-campus Super Bowl Ad Review to discuss the MVP’s and underdogs of advertising. Executive Coaching is an exclusive opportunity for members to meet with 20+ marketing executives to discuss topics of your choice. There’s never a shortage of MA events!
The Johnson Marketing Association is dedicated to driving a competitive advantage for Johnson students seeking a career as a marketing leader. The Marketing Association works closely with the Strategic Marketing Immersion and the Career Management Center to provide students with the tools to be successful in their marketing careers.
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