Investing In & Managing Family Owned Business Opportunities | 0.1 MSP Credit

by Managerial Skills Program (MSP)


Sat, 10 Mar 2018

12:00 PM – 3:00 PM

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Sage Hall, B08

Sage Hall, 114 East Avenue, Ithaca, NY 14853, United States

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*Shawn Goldsmith BS’ 12, MBA ’13 would like to dedicate this MSP series in memory of David J. BenDaniel, the Don & Margi Berens Professor of Entrepreneurship.

*Johnson MBA students will receive 0.1 credit for attendance, but all students are welcome.

Join from PC, Mac, Linux, iOS or Android: https://cornell.zoom.us/j/846416814

RSVP REQUIRED. This half-day seminar introduces students to franchising, a middle path of risk-mitigated entrepreneurship. Learn how you can own an entrepreneurial venture, while guided by a proven gameplan that increases your chance for success. When opening a franchise, franchisor corporate support and franchisee peer advising provides security not usually available to new business owners. The class will review real franchise cases with real franchise experts.

  • Deciphering a Franchise Disclosure Document (FDD, “The Franchise 10k”) to find the right franchise to invest in
    • FTC protection standards
    • Litigation and bankruptcy review
    • Franchisee fees and other investments
    • Franchisee vs. franchisor obligations
    • Territory mapping
    • Franchise financials
  • Financing your franchise
    • Franchise fee and royalty analysis
    • Operating costs
    • Equity vs. debt structuring
    • Non traditional roll over for business startups (ROBS)

        Speaker: Lee Plave, CFE, PLC; Partner at PlaveKoch | Shawn Goldsmith, CFE

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Sage Hall, B08

Sage Hall, 114 East Avenue, Ithaca, NY 14853, United States


Lee Plave

Partner of Plave Koch PLC, CFE

Lee is a co-founding partner of Plave Koch PLC, an entrepreneurial law firm in Reston, Virginia. He counsels franchisors and distributors, drafts and negotiates agreements for international and domestic transactions, and advises clients on all aspects of franchise and distribution law.

Lee also works with clients on how to apply technology in franchise and distribution systems, including social networking and social media issues, e-commerce, data, and security policies, cybersquatting and domain name disputes, as well as cybersmear/complaint sites. He also represents clients before the Federal Trade Commission, where he began his career.

London-based Chambers & Partners, which publishes an internationally-respected client guide, ranks Lee in Band 1 as one of the leading franchise lawyers in the United States. Another London-based publication, Who's Who Legal, named Lee one of the global Top 10 franchise lawyers in The International Who's Who of Franchise Lawyers.

In 2012, Lee was appointed to serve as the Director of the International Division of the American Bar Association’s Forum on Franchising for 2012-14.

Shawn Goldsmith


Shawn earned both his BS and MBA degrees from the Cornell SC Johnson College of Business. As a student, he was geared toward a career in investment banking and worked within Citigroup’s Real Estate Investment Banking Division. However, his entrepreneurial passions ultimately led him to discovering franchising, a middle path of risk-mitigated entrepreneurship.

Shawn is a Certified Franchise Executive (CFE), an active member of the International Franchise Association, and a graduate of Georgetown University's Franchise Management Program. He is Co-Founder of FranchiseLens, a digital marketplace that matches business owners with the best franchise brands and lenders. Currently Shawn serves as the Area Supervisor of several Great American Cookie franchises where he is leading an optimization overhaul in operations, sales/marketing, and growth opportunities.

In addition to his franchise experience, Shawn served as Chief Marketing Officer at Matrix Insights (an EQ and Team Development tech startup), Head of North America Demand Generation at BonitaSoft (a French-based BPM tech startup), and Social Selling Enabler at Oracle. He also founded and continues to run his own company, Markarie, a full-service marketing agency that serves an array of clients including non-profits, universities, and tech companies. Shawn's entrepreneurial spirit was first ignited as an Eagle Scout where he earned every merit badge; he remains active in Scouting. In his free time, Shawn competes in amateur boxing as well as enjoys studying ancient military history. He was acknowledged for his contributions to “The Death of Caesar”, a work authored by former Cornell History Chair Barry Strauss and published by Simon and Schuster.

Hosted By

Managerial Skills Program (MSP) | Website | View More Events
Co-hosted with: MBAI, MBAII, Family Business Club, One-Year MBA Program, Smith Family Business Initiative

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