Big Red Tech Strategy
Big Red Tech Strategy enables the commercialization of cutting-edge research at Cornell University. Our Commercialization Fellows Program consists of an intensive fall semester for-credit project that pairs first-year Johnson MBA students with Cornell University graduate students focused on entrepreneurship within the hard sciences to conceptualize the early-stage business strategy for novel technologies and products.
By joining BRTS, students develop critical skills and knowledge in customer segmentation, market research and sizing, competitor benchmarking, and financial modeling. Students build deep connections to founders, investors, and faculty active in the local entrepreneurial community.