For recruiting opportunities, please contact Johnson's Career Management Center. For student engagement opportunities, please contact the Corporate Leadership Club.

Sponsoring Battle of the Brands

Battle of the Brands is a unique action-based learning experience that is a highlight for many in the Johnson community. During this popular marketing case competition, teams of first-year Johnson students engage in a high-profile competition to create an effective marketing strategy for real branded products provided by company sponsors, with the students and faculty of Johnson as the target market.

Student teams collect and analyze data, use insights to segment, target the "Sage Marketplace," position their product, and execute a campaign in the run-up to a Sage Social marketplace, where they compete to sell the most products to a crowd of 500+ eager guests.

Sponsor Benefits Include:

• Company and brand visibility to the Johnson community (~500 guests) at the Sage Marketplace
• Extensive promotional activity during the lead-up to the Sage Marketplace
• Opportunity to engage with Johnson students through competition
• Invitation to attend (in person or virtually) the team final presentations and award ceremony

Recruiting on Campus

Johnson attracts a diverse slate of the world's top companies to recruit marketing and general management focused MBAs for brand management, product management, and general management roles (both internships and full-time). Recruiting events may include:

• Company Presentations and Information Sessions
• Breakfast, lunch or dinner panels
• Webinars
• Coffee Chats and Office Hours (with individual students or in small groups)
• Workshops
• Corporate Treks

Past Companies

The following sample of companies have recently recruited on-campus for brand management, product management or general management positions:

• Amazon
• American Express
• Bristol Myers Squibb
• Church & Dwight
• Cigna
• Cisco
• Citi
• Colgate-Palmolive
• Corning
• Google
• Hasbro
• Johnson & Johnson
• Keurig Dr Pepper
• Kraft Heinz
• Microsoft
• PayPal
• Pfizer
• Procter & Gamble
• Samsung
• SC Johnson & Son
• The Hershey Company
• Unilever
• Verizon
• Visa
• Wayfair
• Whirlpool